“Hey, I’m Willow
Yes! The one obsessing over why you clicked that button.”
Bridging the gap between Interaction Design and Performance Marketing. I apply human-centered logic to drive measurable growth—without sacrificing user experience.
HIGHLIGHTS
+230%
Search Impressions
SEO
-25%
CPA Reduction
Paid Ads
+22%
CVR Increase
CRO
+50k
Revenue Generated
Campaign
My Toolkit
Performance & Growth
✅Meta Ads
✅Google Ads
✅SEO
✅GA4, GTM
Design & Creative
✅Canva(Poster)
✅Capcut(VIdeo)
✅Adobe Suite
✅Figma(UIUX)
Technical & CMS
✅WordPress (Elementor)
✅Shopify
✅HTML/CSS/JavaScript
✅Squarespace
Certification
✅Google Digital Marketing & E-commerce Certification
✅Google Analytics Certification
✅Google Ads Measurement Certification
✅HubSpot Inbound Marketing Certification
Education
📅 Jul 2022 – Jun 2024
🎓 Master’s Degree in Interaction Design
🏫 Shanghai University of Sports
📅 Sep 2018 – Jul 2022
🎓 Bachelor’s Degree in Business Administration
Feature Professional Experience
A selection of strategy-driven projects—from SEO and landing pages to social design and email campaigns. Each built to solve real marketing problems and drive user action.
⚠️ All project data and visuals presented here have been adapted, anonymized, or reconstructed to respect company confidentiality agreements. Metrics are indicative and used to demonstrate design and strategy thinking.
Paid Ads - Meta
1. Blog structuring with clear hierarchy and conversion in mind
2.On-page SEO techniques (meta tags, internal linking, keyword integration)
3. Data interpretation (user behavior, scroll depth, bounce rates)
1. Ubersuggest – Keyword volume & SEO difficulty research
2. Google Search Suggestions – Search performance monitoring
3. Canva – Visual content blocks & social graphics (for repurposing)
2 Technical SEO & Blog
1. Blog structuring with clear hierarchy and conversion in mind
2.On-page SEO techniques (meta tags, internal linking, keyword integration)
3. Data interpretation (user behavior, scroll depth, bounce rates)
1. Ubersuggest – Keyword volume & SEO difficulty research
2. Google Search Suggestions – Search performance monitoring
3. Canva – Visual content blocks & social graphics (for repurposing)
Social Media Creative Design
A set of marketing visuals developed for awareness campaigns and social media promotions. The goal: clear messaging, strong visual hierarchy, and emotionally resonant graphics that connect instantly.
Landing Page Design
A responsive product landing page tailored to ACCA learners using an AI-powered study assistant. Layout, messaging, and CTAs were crafted with one goal: increase trial subscriptions through trust and clarity.
Instagram and Tiktok Video Edit
A responsive product landing page tailored to ACCA learners using an AI-powered study assistant. Layout, messaging, and CTAs were crafted with one goal: increase trial subscriptions through trust and clarity.