From build, to convert, to retain.
Performance marketer who can also build the thing — WordPress theme development, CRM API integrations, and GA4/GTM tracking setups, on top of the SEO and paid media that drove a 13% increase in local business growth. Building for the AI-search era, with a constant focus on performance and retention — open to my next opportunity, in-house, agency, or freelance.
What I bring to a team.
Five disciplines I can slot into any team — from performance ads to the web build that supports them.
Performance Marketing
Google Ads campaigns built and run end to end — targeting, bidding, budget pacing, and reporting that shows which spend to cut.
- Manage an ~AUD 8K/month live ad budget end to end
- Built Perth Power Safety from site launch to Google Ads, GA4, and conversion tracking
- Set targeting, bidding strategy, and daily budget pacing
- Weekly reporting to reallocate spend toward what converts
Email Marketing & LTV
A retention system for existing customers that took open rate from 8% to 26% — above local-service benchmark.
- Segmented 10,000+ historical customers with Python and service-value logic
- Lifted open rate from 8% to 26% by rewriting subject lines and preview text by segment
- Rebuilt welcome and regular newsletter templates around clearer value propositions
- Reduced competing CTAs so each email had one sharper action path
SEO — Technical & Content
Code-level fixes took PageSpeed from 50 to 88 (91 mobile); content and blog work lifted impressions +110%, clicks +65%.
- Moved a Switchboard page from crawl/no-index into first-page visibility for core terms
- Helped Emergency Electrical Perth reach stable top-three visibility
- Optimized LCP, image load, schema structure, service-page copy, and blog support
- Built local SEO pages around top-performing Perth service areas and backlink targets
Web Build
WordPress/Gutenberg builds, CRM-connected forms, tracking infrastructure, and launch-ready service pages.
- Rebuilt a broken Hypotential site into a working WordPress/Gutenberg experience in two weeks
- Connected CMS, Google Cloud Console, GA4, Google Tag, Meta Pixel, and Google Ads tracking
- Built editable ACF/Gutenberg structures for future promos and sales messaging
- Shipped Perth Power Safety from web build to launch, tracking, and Google Ads readiness
Creative Design
Social creatives and promotional posters that keep a brand consistent — plus the content calendar and community management that gets them seen.
- Designed "Magic Monday" & "Early Bird" promo campaigns for Mel's Massage
- Kept monthly social creatives consistent with brand guidelines
- Managed the FB/IG content calendar via Meta Business Suite
- Handled customer inquiries to boost loyalty and reviews
Numbers from recent work.
SEO, ads, lifecycle email, analytics, and web builds — across current in-house work and prior client engagements.
Desktop PageSpeed score improved through LCP, image, schema, and code-level fixes.
Customer segments, subject lines, preview text, and templates rebuilt for existing customers.
From service-page restructuring, on-page SEO, and blog support.
For local-service pages through problem-specific search intent and content clustering.
Average ROAS reached 11.25x in the off-season through Meta campaign and creative-structure optimization.
Reduced friction and bounce rate across key interaction points.
Ad spend optimized by combining CBO/ABO tests, creative pairing, and daily CPA/CPC monitoring.
Driven by end-to-end campaign planning, budget control, and launch execution.
SEO / ADS / CRO FIGURES FROM PRIOR CLIENT ENGAGEMENTS, ADAPTED TO PROTECT CONFIDENTIALITY.
Recent roles.
Marketing Assistant
Across Smartfix, led technical/content/local SEO, competitor benchmarking, 10,000+ customer segmentation, Mailchimp retention, and Meta campaign optimization. Across Hypotential and Perth Power Safety, handled WordPress/Gutenberg builds, CRM-connected forms, GA4/GSC reporting, Meta Pixel/GTM setup, and launch-ready paid-media tracking.
Digital Marketing Specialist
Supported 10+ active accounts through Black Friday and Christmas peaks, covering campaign trafficking, Meta/YouTube budget pacing, creative asset production, PCA reporting, and client-ready performance summaries.
E-Learning Performance Marketing Specialist
Built LTV and segmentation analysis for a 100M+ revenue education program, planned campaign budgets and reconciliations, designed promotional materials, and coordinated a 10-person team across enrollment and launch events.
Google AdsMeta AdsGA4Search ConsoleSEMrushGTMWordPressMailchimp
Google Digital Marketing & E-commerce Google Analytics Certified Google Ads Measurement HubSpot Inbound MarketingRecent projects.
Real work across paid creative, Smartfix-owned pages, lifecycle email, and full WordPress builds.
Paid Media & Creative Testing
Campaign setup, CBO/ABO testing, creative pairing, budget pacing, conversion tracking, and redacted paid-social creative samples.
View project →
Smartfix Website Content
Homepage and HomeShield page structure, service messaging, membership positioning, and conversion-focused content hierarchy.
View project →
Marketing Analytics & Reporting
GA4, Search Console, paid, social, and email reporting structured into a clearer decision layer, shown with sensitive data masked.
View project →
Web Design & Build
Hypotential selected page design, full WordPress/Gutenberg build, and user experience flow design across navigation and membership actions.
View project →
Content Production
Redacted paid-social and promotional creatives shaped around quick-read offers, category messaging, and conversion-led layouts.
View project →
- Based in Perth, Australia
- Building for the AI-search era (GEO)
- MA Interaction Design, UQ (2022-2024)
- BA Business Administration, Shanghai University of Sports (2018-2022)
I can take a marketing plan from strategy through to shipped — technical SEO, GA4/GTM tracking builds, and WordPress/PHP development, not just the campaign brief. Agency work at Xuperb Digital Marketing and in-house at Smartfix & Hypotential means I've sat on both sides of the table — what an agency needs to deliver, and what a client actually needs from it. That's backed by a Master's in Interaction Design from UQ.
Right now that means SEO, GA4 tracking, and retention email for two Perth trade businesses — a 13% lift in local business growth so far — plus content and technical SEO built for where search is headed: AI-generated answers, not just ranked links. Open to what's next: in-house, agency, or freelance.
Let's work together.
Open to full-time roles, contract work, or freelance projects in performance marketing — Perth or remote.